Copy writter11/13/2023 The ability to draw or use Photoshop isn’t essential, but you do need to think visually. As Jim Durfee said, ‘A strong idea, simply presented, is far more effective than a weak idea strongly presented.’įreelance creative copywriters often work by themselves. In the days portrayed in ‘Mad Men’, copywriters would sit on one floor of a building and pen their persuasive punches then send them to the art department to do their visual wizardry.Īs much as I love designers, in my experience they tend to work separately to a copywriter. Designers will bring the look to life whereas an art director will work with a copywriter and bring the idea to life. It’s about having a headline that makes people look twice and copy that makes people want to read end to end. It’s about being original with an idea and tapping into people’s hearts and heads. But it’s about more than having a way with words. Why is the product unique? Why should I choose it above and beyond any other similar brand? Who is the target audience? As a creative copywriter, you never stop interrogating the brief, the account handler or the client to discover that USP (unique selling proposition).Ĭreative copy is inspiring to read and has a voice that makes a brand stand up and stand out. Whatever is different about the ad or web page has to be down to whatever is different about the product. Sometimes you have to zig when others zag but not just for the sake of it. It’s not just about writing but about thinking. It’s about getting information out – in an interesting way. A creative copywriter is a strategic thinkerĬreative copywriting isn’t just about getting information in. A creative copywriter provides words and ideas that help accelerate the commercial impact of communications. What’s the difference between a copywriter and a PR writer?Īs well as having the ability to write wording to market, a product or service for a business, a creative copywriter can think conceptually about how to ‘sell’ that product or service in an original, imaginative and attention-grabbing way – whether for print or online.Ī copywriter provides words.What’s the difference between a copywriter and a journalist?.What’s the difference between a copywriter and an SEO copywriter?.What’s the difference between a copywriter and a content writer?.What’s the difference between a creative copywriter and a creative writer?.So, what isn’t a creative copywriter….?.A creative copywriter is a strategic thinker.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |